kanaal40
kanaal40 is a bar, restaurant, club – or cultural space – located at the warmoesstraat 66. ’40’ believes in the power of (micro)pop culture to let people hear and see each other. 40 operates as an open-source franchise brand and with the brand it challenges like-minded cultural entrepreneurs from around the world to reinvent 40.
By combining their online music video platform with this open-source franchise formula and all its affiliates, it strives to bridge the gap between the digital and the physical world of micropop culture.
Micropop culture: culturally progressive expressions for a specific target group but with a universal infectiousness.