Saemundur Thor works across multiple strands of visual culture, including film, finance, fashion, and mass media. In 2025, he founded the Social Bank in Amsterdam, an initiative that provides interest-free loans. The Social Bank redistributes wealth circulating within the art world, investing it directly in the dreams, ambitions, and needs of individuals and communities. The Social Bank is funded through donations from art organisations, companies, and private individuals. At the Side Hustle Fair, visitors can become patrons of the Social Bank through a one-time donation, in return for having their name featured on the organisation’s website, s-b.fund.